The Cirrus Marketing Group
Michael DiLillo
Founder & Principal
With over a decade of marketing leadership, Michael DiLillo is a seasoned demand generation and marketing technology expert who helps B2B and B2C organizations turn marketing systems into predictable growth engines. Based in Naples, Florida, Michael founded Cirrus Marketing Group in 2020 to deliver agile, high-impact marketing strategies tailored to clients’ unique needs—and tightly aligned with resource realities.
Originally from Cleveland, Ohio, Michael is also a licensed Private Pilot, an avid foodie, and—despite years of heartbreak—a loyal Cleveland Browns fan.
Ashley Crone
Head of Operations
From the classroom to the conference room, Ashley Crone is the Head of Operations at Cirrus Marketing Group. With nearly a decade of experience as a high school English teacher and coach, Ashley brings a sharp eye for detail, a knack for clear communication, and two master’s degrees to the world of marketing operations.
Based in North Georgia, she now helps transform internal reports into client-facing insights and keeps the team’s processes running smoothly. While she never expected to land in this field, she has embraced the challenge with curiosity, grit, and just enough caffeine to keep things interesting.
Nicole Criscione
Marketing Strategist
Nicole Criscione is a social media and digital marketing expert with nearly a decade of experience helping brands grow their visibility, engagement, and revenue.
At Cirrus Marketing Group, she leads social media strategy for a wide range of clients, creating content and campaigns that connect with audiences and drive measurable results. Nicole’s expertise extends beyond social, with a proven track record in email marketing, HubSpot automation, and multi-channel campaign management.
Drawing on her background as an F45 coach, Nicole brings the same drive, leadership, and results-focused mindset to marketing, motivating teams and clients to perform at their best.
Johnnatan Valencia
Full-Stack Marketing Developer
Johnnatan Valencia is a Full-Stack Marketer and seasoned SEO & Paid Media Specialist with over a decade of experience helping businesses achieve sustainable growth. He excels in SEO strategy, technical audits, keyword optimization, and content marketing, as well as Google Ads, social media advertising, and automation using tools like HubSpot, Make, Zapier, and AI integrations.
Having worked with startups, agencies, and global brands, Johnnatan combines data-driven insights with creative strategies to boost visibility, engagement, and conversions. His passion for coaching and consulting empowers entrepreneurs and marketers with the skills and systems needed to scale effectively.
Supraja Bala
Marketing Coordinator
Supraja Bala is a Marketing Coordinator specializing in turning complex data into clear, actionable marketing strategies that drive measurable growth. Based at Cirrus Marketing Group, she blends expertise in data visualization, analytics, and reporting with a growing mastery of HubSpot onboarding, workflow automation, and CRM optimization. Supraja’s work spans building insightful dashboards in Tableau, Power BI, and Python, as well as crafting advanced Excel reports that translate numbers into strategic decisions. Her approach combines data-driven precision with creative problem-solving to help brands streamline operations, boost engagement, and scale sustainably.
Jessica Koynock
Graphics Designer
Jessica Koynock is a Graphic Designer with over eight years of experience creating visually compelling, user-focused designs across digital, print, and interactive platforms. She specializes in information architecture, interactive design, and accessible, user-centered content that drives engagement and delivers results. Jessica’s career spans award-winning work at Den of Geek, as well as roles with NASA Goddard Space Flight Center, Southwest Airlines, and Go Media, where she honed her skills in branding, visual storytelling, and cross-team collaboration.
Beyond her design work, Jessica is deeply passionate about volleyball. As an Assistant Varsity Girls & C-Team Boys Volleyball Coach, she mentors student-athletes, develops practice plans, and fosters a positive, growth-driven environment. Her ability to combine creativity, leadership, and attention to detail defines both her design work and her coaching.
Meredith Hirt
Staff Writer
Meredith has 12+ years experience in editorial, consumer trends, and brand strategy. She has worked with clients across sectors to help them understand their audience, tell their story, and prepare for the future. Her expertise in analyzing industry data and interpreting consumer behavior drives her ability to empower brands through actionable insights and strategy.
Bear Bear
Head of Sales
Bear Bear leads revenue with irresistible charm and surgical snuggles. When she’s on a call, deals move from “maybe” to “signed” before you can say “belly rub.” She brings relentless positivity, strategic head tilts, and a stare-down that converts even the toughest prospects.